Prepare for your
next retailer.
Product developed? Barcode sorted? Maybe already in Farro? Let’s get your next pitch ready.
- Buyer pitch preparation
- CPT sheet support
- Category review preparation
FOR EMERGING GROCERY BRANDSYour next step
⌄Your next step
in grocery.
Prepare for the pitch.
Or put a team on the ground.
Foodstuffs NI & SIWoolworths GroupSpecialty & larger retailers
START WHERE YOUR BRAND IS
Two ways forward.
A product ready for its next retailer. Or a range ready for store execution.
Prepare for your
Get your range
on shelf.
Retailer setup and ranging in place? Get your team on the ground for a fixed monthly fee, built with small brands in mind.
- Store-level sales representation
- Nationwide merchandising
- Fortnightly progress updates
Not sure? Choose preparation and tell us where you’re at.
RETAIL PREPARATIONYour product.
Your product.
Your next opportunity.
A focused, one-off project to prepare for a buyer meeting or category review.
Make your pitch.
Clarify your retail story and practise the buyer conversation.
Get the paperwork ready.
Support filling out your CPT sheet and organising submission information.
Prepare for the review.
Bring your range, pricing and category case into a clear submission.
Your brief sets the scope. You don’t need the core package to start.
THEN, WHEN YOU’RE READY
From preparation to presence.
Once retailer setup and ranging are confirmed, move into Core sales & merchandising.
YOUR ONGOING FOUNDATION.
Your team on the ground.
A fixed monthly fee. Built for small and emerging brands.
FIXED MONTHLY FEE
On the ground.
S
Your team.On the ground.
STRONGHOLD CORE
Sales & merchandising
Store-level sales and merchandising for one agreed monthly fee.
- Store-level sales representation
- Nationwide merchandising
- Fortnightly progress updates
MAKE IT YOURS
A little extra support?
Add a project. Build an ongoing team. You choose.
Extras are optional and quoted separately, as one-off projects or ongoing support.
Why Stronghold?
We get starting out.
Practical support for the realities of building a small brand.
Grocery experience.
From the shop floor to full business leadership.
Costs you can plan for.
A fixed monthly core fee. Extras when you need them.
Good questions.
Do I need national ranging?+
No. We work within your current ranging status and agreed store coverage. Retailer and store decisions still apply.
Can I start with just the core?+
Yes. Add projects or ongoing support when your business needs them.
I have a barcode and sell in Farro. Which path fits?+
Choose Retail preparation if you need a buyer pitch, CPT sheet or category review submission for your next retailer. A barcode or an existing listing doesn’t mean you need to start with Core.
When do I move into Core?+
When the relevant retailer setup and ranging are in place and you’re ready for store-level selling and merchandising. Preparation is a separate one-off project; Core is your ongoing service.
How does pricing work?+
Core sales & merchandising starts with a fixed monthly fee designed with small and emerging brands in mind. Your proposal sets out the fee, store coverage and service scope. Optional extras are quoted separately. As your business grows, we agree any changes to scope or pricing with you.